Attendance at Legoland Windsor totaled **** million in 2024. Among the the United Kingdom’s leading amusement park that year, this attendance put Legoland Windsor second in the ranking. Since 2009, the park's highest attendance came in 2019.
Building Legoland resorts
The first Legoland opened in Billund, Denmark in 1968, where the Lego brand of children’s toys is headquartered. Legoland Windsor became the second ever Legoland resort to open in 1996 in the UK, and quickly overtook the Danish site in terms of attendance. Collectively, the eight Legoland park resorts attracted a total of around **** million visitors in 2024.Â
Who owns Legoland?
Legoland Windsor, as well as other Legoland resorts and Legoland Discovery Centre attractions, are owned and operated by Merlin Entertainments. Merlin Entertainments is a global cooperation, headquartered in the UK, that operates leading family attractions worldwide, including theme park resorts, and brands such as Sealife Centres and Madame Tussauds. In total, Merlin's Legoland parks generated around *** million British pounds in revenue in 2024.
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Themed Entertainment Association. (October 23, 2025). Attendance at Legoland Windsor theme park in the United Kingdom from 2009 to 2024 (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/641530/attendance-at-the-legoland-windsor-uk-theme-park/
Themed Entertainment Association. "Attendance at Legoland Windsor theme park in the United Kingdom from 2009 to 2024 (in millions)." Chart. October 23, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/641530/attendance-at-the-legoland-windsor-uk-theme-park/
Themed Entertainment Association. (2025). Attendance at Legoland Windsor theme park in the United Kingdom from 2009 to 2024 (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/641530/attendance-at-the-legoland-windsor-uk-theme-park/
Themed Entertainment Association. "Attendance at Legoland Windsor Theme Park in The United Kingdom from 2009 to 2024 (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Oct 2025, /statistics/641530/attendance-at-the-legoland-windsor-uk-theme-park/
Themed Entertainment Association, Attendance at Legoland Windsor theme park in the United Kingdom from 2009 to 2024 (in millions) ÌÇÐÄÆƽâ°æ, /statistics/641530/attendance-at-the-legoland-windsor-uk-theme-park/ (last visited July 28, 2026)
Attendance at Legoland Windsor theme park in the United Kingdom from 2009 to 2024 (in millions) [Graph], Themed Entertainment Association, October 23, 2025. [Online]. Available: /statistics/641530/attendance-at-the-legoland-windsor-uk-theme-park/
