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In 2024, the proportion of Australians attending the cinema at least once per year was around ** percent. Historically, cinema attendance in Australia has been around the ** percent mark. In 2020 and 2021, the attendance rates dropped drastically due to mandatory closures of cinemas during the COVID-19 pandemic. However, they have recovered in recent years.

Ticket prices

Steady attendance in recent years can be attributed, at least in part, to there only having been small fluctuations in ticket prices. In 2021, the average price of a cinema ticket was Australian dollars; an increase of onedollar from the previous year. Overall, average prices have increased by less than **** dollars since 2007. Maximum ticket prices have seen similarly small fluctuations across the same time frame. The maximum price in both 2017 and 2018 (as well as 2013 and 2014) was ** Australian dollars. In other years, and despite a 2011 peak of Australian dollars, prices settled between ** and ** dollars.

Cinemas

An additional factor that has helped cinema attendance and keeping ticket prices low is the dominance of independently owned cinema screens in Australia. In 2021, there were a total of *** screens that were independently owned in the country. By comparison, the largest chain by number of screens, Event Cinemas, owned *** and Hoyts owned ***. Of course, cinemas would not attract visitors without films to go and see. The enduring popularity in recent years of Marvel films, amongst others, has also driven cinema attendance. In 2021, two of the most successful films at the box office were Marvel productions; Shang-Chi and the Legend of the Ten Rings, which took total box office revenue in Australia of **** million U.S. dollars, and Black Wodow, which took **** million U.S. dollars.