From 2011 to 2022 the revenue of Avon products Inc. has drastically decreased, leading many to think that this beauty staple might be facing its decline. In 2022, Avon’s revenue amounted to approximately **** billion U.S. dollars, down from about **** billion U.S. dollars generated around ten years before.
The direct selling market
Since its founding, Avon contracted self-employed sales representatives, and is so far active in over 70 countries. For this reason, and despite the drop in revenue, Avon is still a very popular name in the direct selling market, which involved around *** million independent representatives worldwide as of 2021. Among the giants of this industry we find some of Avon’s competitors, one of which was Natura &Co. One of the largest Brazilian cosmetics companies, Natura & Co. acquired Avon in 2020 and turned it into a privately owned business.
Avon’s competitors
Amway is one of the most lucrative direct selling companies globally, generating sales of about **** billion U.S. dollars in 2021. The company sells personal and home care products, including cosmetics. Among others, we also find Nu Skin Enterprises, whose beauty sales amounted to approximately *** billion U.S. dollars in the year 2022.
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Avon. (March 14, 2023). Total revenue of Avon Products Inc. worldwide from 2011 to 2022 (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/670869/avon-inc-global-revenue/
Avon. "Total revenue of Avon Products Inc. worldwide from 2011 to 2022 (in billion U.S. dollars)." Chart. March 14, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/670869/avon-inc-global-revenue/
Avon. (2023). Total revenue of Avon Products Inc. worldwide from 2011 to 2022 (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/670869/avon-inc-global-revenue/
Avon. "Total Revenue of Avon Products Inc. Worldwide from 2011 to 2022 (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Mar 2023, /statistics/670869/avon-inc-global-revenue/
Avon, Total revenue of Avon Products Inc. worldwide from 2011 to 2022 (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/670869/avon-inc-global-revenue/ (last visited July 22, 2026)
Total revenue of Avon Products Inc. worldwide from 2011 to 2022 (in billion U.S. dollars) [Graph], Avon, March 14, 2023. [Online]. Available: /statistics/670869/avon-inc-global-revenue/
