defines the National Brand Competitiveness Index as an "index of brand competitiveness measured and quantified as a weighted sum of brand awareness, image, and relationship formed through marketing activities conducted by enterprises."
The source does not provide an exact publication date. Date given here is the day of data access.
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General hospital brand competitiveness index in South Korea 2023
In 2023, Seoul National University Hospital ranked first among general hospital brands in terms of brand competitiveness, with a score of 79 out of 100. This was followed by the Severance Hospital, Asan Medical Center, and Samsung Medical Center, each with a score of 78.
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JoongAng Ilbo (The Central Times). (September 24, 2023). National Brand Competitiveness Index of general hospital brands in South Korea in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/666977/south-korea-general-hospital-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). "National Brand Competitiveness Index of general hospital brands in South Korea in 2023." Chart. September 24, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/666977/south-korea-general-hospital-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). (2023). National Brand Competitiveness Index of general hospital brands in South Korea in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/666977/south-korea-general-hospital-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). "National Brand Competitiveness Index of General Hospital Brands in South Korea in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 Sep 2023, /statistics/666977/south-korea-general-hospital-brand-competitiveness-index/
JoongAng Ilbo (The Central Times), National Brand Competitiveness Index of general hospital brands in South Korea in 2023 ÌÇÐÄÆƽâ°æ, /statistics/666977/south-korea-general-hospital-brand-competitiveness-index/ (last visited July 28, 2026)
National Brand Competitiveness Index of general hospital brands in South Korea in 2023 [Graph], JoongAng Ilbo (The Central Times), September 24, 2023. [Online]. Available: /statistics/666977/south-korea-general-hospital-brand-competitiveness-index/
