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United States: Brand preferences for smartphones in 2016, by ethnicity

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Source

Release date

December 2016

Region

United States

Survey time period

April to November 2016

Number of respondents

almost 8,000*

Age group

18 years and older

Special properties

Respondents aged 18-74

Method of interview

Online survey

Supplementary notes

* African American, n=1,020
Asian American, n=279
Hispanic, n=1,075
Caucasian, n=5,586.
The source does not specify why the numbers don't add up to 100 percent.

Citation formats

Smartphone brand preferences in the U.S. in 2016, by ethnicity

Published by ÌÇÐÄÆƽâ°æ Research Department, Dec 15, 2016
This statistic shows the results of a survey conducted between April and November of 2016 among adult Americans on their preferred smartphone brand. The results were sorted by ethnicity. During the survey, **** percent of African American respondents stated their preferred brand is Samsung; **** percent of Hispanic respondents said the same.
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