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In 2024, the total contribution of travel and tourism to Italy's gross domestic product (GDP) amounted to billion euros. This figure, which includes the direct, indirect, and induced impact of the travel and tourism sector, was forecast to reach an estimated billion euros in 2025.

Domestic vs. inbound tourism spending in Italy

Domestic visitors account for the highest share of travel and tourism spending in Italy, representing nearly ** percent of the total expenditure in 2023. That year, domestic tourism spending in Italy exceeded *** billion euros, surpassing pre-pandemic levels. Similarly, the international tourism expenditure in the country grew by around percent compared to 2019.

Where do Italian domestic tourists travel?

When looking at the distribution of trips taken by Italians in 2023, roughly out of 10 journeys were made within the country, with the North of Italy ranking as the leading domestic destination. Meanwhile, according to a 2024 survey exploring the travel intentions of Italians, almost ** percent of respondents reported planning to travel domestically over the next six months.