*Refers only to the survey period from 2018 onwards.
** As of week 40 in 2022, the new video panel was launched and includes households that do not have a TV. As the method differs slightly, viewing that takes place after week 40 in 2022 is not entirely comparable to previous data and conclusions about changes should be drawn with caution.
Some figures were taken from previous publications.
The audience share of the Swedish private TV station TV4 decreased from 2023 to 2024. However, in general, the channel has gained in popularity in recent years. While the share of viewing time amounted to **** percent in 2011, it was **** percent in 2024.
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Mediamätning i Skandinavien. (February 26, 2025). Audience share of the Swedish commercial television channel TV4 from 2009 to 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/606557/audience-share-of-tv4-in-sweden/
Mediamätning i Skandinavien. "Audience share of the Swedish commercial television channel TV4 from 2009 to 2024." Chart. February 26, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/606557/audience-share-of-tv4-in-sweden/
Mediamätning i Skandinavien. (2025). Audience share of the Swedish commercial television channel TV4 from 2009 to 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/606557/audience-share-of-tv4-in-sweden/
Mediamätning i Skandinavien. "Audience Share of The Swedish Commercial Television Channel Tv4 from 2009 to 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Feb 2025, /statistics/606557/audience-share-of-tv4-in-sweden/
Mediamätning i Skandinavien, Audience share of the Swedish commercial television channel TV4 from 2009 to 2024 ÌÇÐÄÆƽâ°æ, /statistics/606557/audience-share-of-tv4-in-sweden/ (last visited July 30, 2026)
Audience share of the Swedish commercial television channel TV4 from 2009 to 2024 [Graph], Mediamätning i Skandinavien, February 26, 2025. [Online]. Available: /statistics/606557/audience-share-of-tv4-in-sweden/
