** As of week 40 in 2022, the new video panel was launched and includes households that do not have a TV. As the method differs slightly, viewing that takes place after week 40 in 2022 is not entirely comparable to previous data and conclusions about changes should be drawn with caution.
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Average daily TV reach in Sweden 2021-2022, by age and gender
The average daily TV reach in Sweden amounted to ** percent in 2022, down from ** percent as of the previous year. The share of women watching television content on a daily basis was higher than the share of men.
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Mediamätning i Skandinavien. (February 1, 2023). Average daily TV reach in Sweden in 2021 and 2022, by age and gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/545518/average-daily-tv-reach-in-sweden-by-age-and-gender/
Mediamätning i Skandinavien. "Average daily TV reach in Sweden in 2021 and 2022, by age and gender." Chart. February 1, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/545518/average-daily-tv-reach-in-sweden-by-age-and-gender/
Mediamätning i Skandinavien. (2023). Average daily TV reach in Sweden in 2021 and 2022, by age and gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/545518/average-daily-tv-reach-in-sweden-by-age-and-gender/
Mediamätning i Skandinavien. "Average Daily Tv Reach in Sweden in 2021 and 2022, by Age and Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Feb 2023, /statistics/545518/average-daily-tv-reach-in-sweden-by-age-and-gender/
Mediamätning i Skandinavien, Average daily TV reach in Sweden in 2021 and 2022, by age and gender ÌÇÐÄÆƽâ°æ, /statistics/545518/average-daily-tv-reach-in-sweden-by-age-and-gender/ (last visited August 04, 2026)
Average daily TV reach in Sweden in 2021 and 2022, by age and gender [Graph], Mediamätning i Skandinavien, February 1, 2023. [Online]. Available: /statistics/545518/average-daily-tv-reach-in-sweden-by-age-and-gender/
