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Global mobile app user retention rate worldwide as of August 2019, by country

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Sources

Release date

November 2019

Region

Worldwide

Survey time period

September 2018 to August 2019

Special properties

992 apps; 349 billion impressions; 5.35 billion clicks; 128 million installs; 21.4 million first-time events; 76.6 million post-install events

Citation formats

Mobile app user retention rate worldwide 2019, by country

Published by
Christy Tila,
Nov 13, 2019
Not all countries can boast the same degree of user retention on day **. As of August 2019, Japan's day ** post-install app retention rate was *** percent, the largest out of all measured countries. In comparison, China's day ** app user retention amounted to *** percent. App retention also varies by vertical, with news apps having the highest one month user retention rate worldwide.
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