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In 2021, the Leroy Merlin brand, which belongs to the Adéo group, was the leading home improvement store on the French market, with a market share of roughly ** percent of the total sales revenue.

Home improvement market in France 

The value of the market for DIY home improvement products in France amounted to about ** billion euros in 2019. That year, the do-it-yourself market also achieved its best performance since 2009, a black year in which it had declined by *** percent. Among the sales channels for home improvement products, DIY shops were the most visited: large DIY stores accounted for most of the do-it-yourself purchases, distributing almost **** of the market in 2019.

D.I.Y. work among French

  According to a survey released in 2020, DIY work was rather widespread in France: About respondents out of six (** percent) reported undertaking home improvement projects by themselves. In addition, according to another study conducted during containment, ** percent of people said they were willing to consider eco-renovation of their homes. In fact, almost half of the French homeowners (** percent) said they were willing to spend more than *** euros on DIY budgets.