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In 2023, DIY retailer hagebaumarkt had the most stores in Germany with ***, followed by Eurobaustof and Bauvista. Other popular chains included Obi and Fishbull. 

If you want something done

The German DIY and home improvement sector is dynamic, with stores enjoying popularity and demand among consumers. In fact, the number of people who sometimes engage in DIY activities in their leisure time has been growing. Home improvement retail as such is expected to generate increasing revenues in the 2020s. The DIY market boomed in particular during the pandemic, as the population was restricted in terms of mobility and activities, often opting for gardening and home improvement tasks as a way to pass the time. While the restrictions have now been lifted for a while, inflation levels in Germany amid the current energy crisis led to increased prices across industries. Consumers might therefore still decide to buy materials for their DIY, rather than hire someone or buy a new item.

Future challenges

Total DIY and home improvement store numbers in Germany have been decreasing in recent years, which may pose challenges for the brick-and-mortar business. One of the reasons for this development is the expansion of e-commerce transactions in the sector, as the ongoing, long-term spread of online shopping is affecting all industries. In fact, among the main advantages of online shopping listed by Germans, the leading ones were *, **, and ** in general.