Share of consumers who have recommended their current insurance provider to friends or family in the United Kingdom (UK) in 2014, 2015 and 2017*, by insurance type
Characteristic
2014
2015
2017
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This statistic illustrates the share of consumers who have recommended their current insurance provider to friends or family in the United Kingdom (UK) in 2014, 2015 and 2017, by insurance type. As of 2017, it can be seen that ** percent of respondents stated that they have recommended their life insurer to family or friends, which was an increase of ** percent from 2015.
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Accenture. (May 9, 2018). Share of consumers who have recommended their current insurance provider to friends or family in the United Kingdom (UK) in 2014, 2015 and 2017*, by insurance type [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 01, 2026, from /statistics/590949/consumer-likelihood-to-recommend-insurance-provider-united-kingdom-uk/
Accenture. "Share of consumers who have recommended their current insurance provider to friends or family in the United Kingdom (UK) in 2014, 2015 and 2017*, by insurance type." Chart. May 9, 2018. ÌÇÐÄÆÆ½â°æ. Accessed August 01, 2026. /statistics/590949/consumer-likelihood-to-recommend-insurance-provider-united-kingdom-uk/
Accenture. (2018). Share of consumers who have recommended their current insurance provider to friends or family in the United Kingdom (UK) in 2014, 2015 and 2017*, by insurance type. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 01, 2026. /statistics/590949/consumer-likelihood-to-recommend-insurance-provider-united-kingdom-uk/
Accenture. "Share of Consumers Who Have Recommended Their Current Insurance Provider to Friends or Family in The United Kingdom (Uk) in 2014, 2015 and 2017*, by Insurance Type." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 9 May 2018, /statistics/590949/consumer-likelihood-to-recommend-insurance-provider-united-kingdom-uk/
Accenture, Share of consumers who have recommended their current insurance provider to friends or family in the United Kingdom (UK) in 2014, 2015 and 2017*, by insurance type ÌÇÐÄÆÆ½â°æ, /statistics/590949/consumer-likelihood-to-recommend-insurance-provider-united-kingdom-uk/ (last visited August 01, 2026)
Share of consumers who have recommended their current insurance provider to friends or family in the United Kingdom (UK) in 2014, 2015 and 2017*, by insurance type [Graph], Accenture, May 9, 2018. [Online]. Available: /statistics/590949/consumer-likelihood-to-recommend-insurance-provider-united-kingdom-uk/