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Most popular mobile social networking apps in the United States as of September 2019, by reach

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Source

Release date

November 2019

Region

United States

Survey time period

September 2019

Age group

18 years and older

Supplementary notes

Data was gathered from 20,000 U.S. panelists that use and own multiple devices.

Citation formats

Most popular social media apps in the U.S. 2019, by reach

Published by
Christy Tila,
Nov 12, 2019
Facebook is by far the most popular mobile social networking app in the United States – in September 2019, 90.9 percent of U.S. mobile users accessed the mobile app. The company’s other mobile social media properties Facebook Messenger and Instagram were ranked second and third with 64.92 and almost 57 percent audience reach respectively.

Mobile social media

Accessing social media is one of the leading mobile activities in the United States. The ranking of the most popular mobile social networking apps in the United States as of June 2019 was headed by Facebook, Instagram, Facebook Messenger, and Twitter. Facebook was also the undisputed leader in terms of monthly user engagement with almost 788 minutes per user per month.

Facebook usage

As of the second quarter of 2019, Facebook had a combined total of 244 million monthly active users in the United States and Canada. In 2018, 67.5 percent of Americans used Facebook regularly. However, in 2023, the share of the population using the social network is projected to decline to 65.9 percent.
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Topics

Mobile social media worldwideMobile app usageMobile internet usage worldwideFacebookInstagram
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For single users
$0 USD
Always free
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Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

Professional Account

For teams of up to 99 users
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