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Over the course of 2021, small cars (or the B-segment) made up 37.6 percent of the total car market in Italy. B-segment is a car classification defined by the European Commission as larger than cars in the A-segment and smaller than those in the C-segment. They are nippy enough for city driving and have high MPG ratings while having more space for luggage and passengers. Luxury cars (F-segment, or full-size luxury/high-end luxury), on the other hand, only held 0.3 percent of the car market in Italy.

Car ownership

Italians seem to love cars. According to a 2021 survey, only five percent of Italian respondents did not have a car permanently available in their household, while over 80 percent of Italians owned their own car. Fiat was the brand of choice by far, with over 21 percent of participants in the survey reporting it as the brand of their primarily used car.

Fuel type

Quite interesting is the fuel type selected by Italian car drivers. If we look at the number of passenger cars sold, diesel hybrids had the strongest year-on-year growth in 2021. Other hybrids also had strong growth including plug-on and non-plug-in segments. Despite falling new vehicle sales in Italy during 2020, demand for all electric segments increased including battery electric models which doubled in volume.