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Germany remained the largest passenger car market in 2024: German customers bought over **** million units that year. Of the twenty largest European markets, Sweden recorded the steepest drop in sales through 2024, down by percent.

Volkswagen tops EU sales in 2024

Volkswagen emerged as the best-selling brand in the European Union (EU) throughout 2024, with nearly *** million unit sales. Volkswagen was followed by Toyota and Škoda. Furthermore, in 2024, the Dacia Sandero was the top-selling passenger vehicle model in Europe. This indicates a significant preference among European customers for petrol hatchbacks.

On the other hand, there has been a pivot towards electrified vehicles in Europe. In 2024, **** percent of new car registrations in the EU were electrified to some degree, including plug-in electric vehicles and hybrid vehicles. This is influenced by policies like the EU's ban on new fossil-fuel car sales from 2035, intended to boost sustainability. Even though electric vehicle adoption has been slow in Europe, Norway managed EV transformation much faster with significant financial subsidies to EV buyers. In 2024,**** percent of passenger car sales in Norway were fully electric. This was the highest share of battery-electric cars in Europe, and comes after Norway rolled back the subsidies that supported the success of electric vehicles in the country.

Germany dominates European car industry

By 2024, Germany had solidified its leadership in car manufacturing in Europe, producing approximately **** million passenger cars, more than **of its closest competitor, Spain. Furthermore, in 2022, Germany had the largest passenger vehicle fleet in Europe, with **** million units. Besides leading in production, German car manufacturers also excel in financial performance and brand value. Volkswagen was the top global automaker in terms of revenue, with billion U.S. dollars of revenue as of May 2025. Additionally, German brands like Mercedes-Benz and BMW ranked as some of the most valuable worldwide, with brand values of **** and ** billion U.S. dollars, respectively.