| Characteristic | Planned purchase | Impulse purchase | Routine purchase |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
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Source
Sources
Release date
September 2020
More information
Region
Denmark
Survey time period
H1 2020
Number of respondents
7,428 respondents
Age group
18 years and older
Method of interview
Online survey
Supplementary notes
This question was phrased by the source as follows: "Var det seneste køb på nettet planlagt på forhånd eller et
impulskøb? / Was your most recent online order planned or impulse?".
Percentage points exceeding 100 percent are probably due to rounding.
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