| Characteristic | 5 (most effective) | 4 | 3 | 2 | 1 (least effective) | Do not use |
|---|---|---|---|---|---|---|
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
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Source
Source
Release date
December 2015
More information
Region
Europe
Survey time period
2015
Number of respondents
2,800 respondents
Special properties
Independent lodging properties
Supplementary notes
* The original survey question was worded as follows: "Please rate the effectiveness of the following marketing channels for generating bookings to your property (1 being least effective and 5 being most effective). Please tell us your intentions for how you plan to use the following marketing channels to generate bookings to your property over the next two years."
Percentage points exceeding 100 percent are probably due to rounding.
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