Source provides the following information on the methodology:
"In December 2014, Oxygen8 commissioned mobilesquared to conduct consumer research of a nationally representative sample of over 1,000 UK mobile users, again using Lightspeed GMI. This research has been used in this white paper to show mobile service usage in the UK."
Citation formats
Leading m-commerce online retailers in the United Kingdom (UK) 2014
This statistic displays the finding of a survey on the leading m-commerce online retailers in the United Kingdom (UK) as of December 2014. During the survey period, it was found that Amazon ranked second with ** percent of responding mobile users voting it as their favorite mobile commerce online retailer.
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Mobilesquared, & Oxygen8 Group. (April 16, 2015). Leading mobile commerce online retailers according to consumers in the United Kingdom (UK) as of December 2014 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/508294/leading-m-commerce-online-retailers-in-the-united-kingdom-uk/
Mobilesquared, und Oxygen8 Group. "Leading mobile commerce online retailers according to consumers in the United Kingdom (UK) as of December 2014." Chart. April 16, 2015. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/508294/leading-m-commerce-online-retailers-in-the-united-kingdom-uk/
Mobilesquared, Oxygen8 Group. (2015). Leading mobile commerce online retailers according to consumers in the United Kingdom (UK) as of December 2014. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/508294/leading-m-commerce-online-retailers-in-the-united-kingdom-uk/
Mobilesquared, and Oxygen8 Group. "Leading Mobile Commerce Online Retailers According to Consumers in The United Kingdom (Uk) as of December 2014." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Apr 2015, /statistics/508294/leading-m-commerce-online-retailers-in-the-united-kingdom-uk/
Mobilesquared & Oxygen8 Group, Leading mobile commerce online retailers according to consumers in the United Kingdom (UK) as of December 2014 ÌÇÐÄÆƽâ°æ, /statistics/508294/leading-m-commerce-online-retailers-in-the-united-kingdom-uk/ (last visited August 01, 2026)
Leading mobile commerce online retailers according to consumers in the United Kingdom (UK) as of December 2014 [Graph], Mobilesquared, & Oxygen8 Group, April 16, 2015. [Online]. Available: /statistics/508294/leading-m-commerce-online-retailers-in-the-united-kingdom-uk/
