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Source
Source
Release date
November 2021
More information
Region
Germany
Survey time period
2021
Supplementary notes
The OC&C-Proposition-Index illustrates findings from an online consumer survey conducted worldwide. It is based on responses from 40,000 (4,885 in Germany) consumers to service promises made by over 700 retail trade businesses (of which over 83 were German; source does not specify origin of other businesses). The overall index score (0 to 100 points) is based on individual scores concerning price, quality, product range, shopping experience, service, price-performance-ration, consumer-friendly use, being fashionable, customer trust, reliability and sustainability.
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