* Original survey question was phrased as following:
"Which statement do you agree with most? I discover, search for and buy products using multiple devices (smartphone, tablet and desktop/laptop) _______ online."
Citation formats
UK: frequency of multiple device usage in online product research and purchase 2015
This statistic displays the findings of a survey on the share of individuals who used multiple devices to research and purchase products online in the United Kingdom (UK) in 2015, by frequency. During the survey period, it was found that 23.6 percent of respondents used multiple devices for such purposes nearly every time.
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Retail Week, & Criteo. (March 5, 2015). Share of individuals who used multiple devices to research and purchase products online in the United Kingdom (UK) in 2015, by frequency* [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/489194/uk-frequency-of-multiple-device-usage-in-online-product-research-and-purchase/
Retail Week, und Criteo. "Share of individuals who used multiple devices to research and purchase products online in the United Kingdom (UK) in 2015, by frequency*." Chart. March 5, 2015. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/489194/uk-frequency-of-multiple-device-usage-in-online-product-research-and-purchase/
Retail Week, Criteo. (2015). Share of individuals who used multiple devices to research and purchase products online in the United Kingdom (UK) in 2015, by frequency*. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/489194/uk-frequency-of-multiple-device-usage-in-online-product-research-and-purchase/
Retail Week, and Criteo. "Share of Individuals Who Used Multiple Devices to Research and Purchase Products Online in The United Kingdom (Uk) in 2015, by Frequency*." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Mar 2015, /statistics/489194/uk-frequency-of-multiple-device-usage-in-online-product-research-and-purchase/
Retail Week & Criteo, Share of individuals who used multiple devices to research and purchase products online in the United Kingdom (UK) in 2015, by frequency* ÌÇÐÄÆƽâ°æ, /statistics/489194/uk-frequency-of-multiple-device-usage-in-online-product-research-and-purchase/ (last visited August 01, 2026)
Share of individuals who used multiple devices to research and purchase products online in the United Kingdom (UK) in 2015, by frequency* [Graph], Retail Week, & Criteo, March 5, 2015. [Online]. Available: /statistics/489194/uk-frequency-of-multiple-device-usage-in-online-product-research-and-purchase/
