Specialty foods are defined as foods or beverages of the highest grade, style, and/or quality in their respective categories. Their specialty nature derives from a combination of some or all of the following qualities: uniqueness, origin, processing method, design, limited supply, unusual application or use, extraordinary packaging, or channel of distribution/sales.
* Retail channels include sales from natural, specialty, and MULO outlets (MULO or Multi Outlet, representative of the following channels: Total U.S. grocery, mass, total U.S. drug, total Walmart, dollar, military, and club) as well as an estimate for specialty food perishables (PLU or random-weight specialty items sold in bakery, deli, meat, and seafood) sold in these outlets. In addition, these figures include estimated specialty food sales from Trader Joe's and Whole Foods Market.
**Online retail channel is estimated by Mintel.
Data may not equal totals due to rounding.
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U.S. specialty food sales 2020, by distribution channel
The statistic presents the specialty food sales in the United States in 2020, broken down by distribution channel. U.S. specialty food sales at retail reached about billion U.S. dollars in that year.
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Baker Tilly. (July 15, 2022). Specialty food sales in the United States in 2020, by distribution channel (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 28, 2026, from /statistics/482664/us-specialty-food-sales-by-channel/
Baker Tilly. "Specialty food sales in the United States in 2020, by distribution channel (in billion U.S. dollars)." Chart. July 15, 2022. ÌÇÐÄÆÆ½â°æ. Accessed July 28, 2026. /statistics/482664/us-specialty-food-sales-by-channel/
Baker Tilly. (2022). Specialty food sales in the United States in 2020, by distribution channel (in billion U.S. dollars). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 28, 2026. /statistics/482664/us-specialty-food-sales-by-channel/
Baker Tilly. "Specialty Food Sales in The United States in 2020, by Distribution Channel (in Billion U.S. Dollars)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 15 Jul 2022, /statistics/482664/us-specialty-food-sales-by-channel/
Baker Tilly, Specialty food sales in the United States in 2020, by distribution channel (in billion U.S. dollars) ÌÇÐÄÆÆ½â°æ, /statistics/482664/us-specialty-food-sales-by-channel/ (last visited July 28, 2026)
Specialty food sales in the United States in 2020, by distribution channel (in billion U.S. dollars) [Graph], Baker Tilly, July 15, 2022. [Online]. Available: /statistics/482664/us-specialty-food-sales-by-channel/