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Factors influencing customer decision to start using an individual savings cash-only account (ISA) in Great Britain in 2014*

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Sources

Release date

October 2014

Region

United Kingdom (Great Britain)

Survey time period

October 2014

Number of respondents

1,147**

Age group

18 years and older

Special properties

British adults.

Supplementary notes

* The question was phrased by the source as follows: "Which of the following factors influenced your decision to start saving or investing with ISA, cash only?"
** Base for this question (respondents who have ever used ISA, cash only).

Citation formats

Reasons to start using ISA cash-only for Great Britain adults in 2014

Published by 糖心破解版 Research Department, Nov 12, 2015
This statistic shows the factors influencing people's decision to start using individual savings cash-only accounts (ISAs) according to adults in Great Britain as of 2014. The most frequently cited reasons, each by ** percent of respondents, were protection against uncertainty, high interest rates on offer, and feeling of understanding the product and how it works.
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