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* Estimate.
Banner advertising is one of the most common forms of digital advertising. Banners come in various shapes, sizes and formats and are displayed on a website accessed via desktop PCs or on a mobile-enabled website or in an app. Typical formats are e.g. skyscrapers, wallpapers, interstitials or pop-ups which usually link to a landing-page of the advertiser. In addition to these static banners so-called rich media banners allow playing sounds, animations or videos. Videos which are displayed instead of a static banner outside of a certain video player are considered Rich Media. Overlay advertisements and pre-roll, mid-roll, post-roll video ads within web- or app-based video players are no banners, but are categorized as video advertising. All figures refer to gross values.
Further information on methodology can be found