According to the source, 53 car brands (including luxury brands, local brands and mainstream overseas brands) based on the number of registered vehicles were selected to calculate the brand competitiveness index. These 53 car brands accounted for over 90 percent of the market share and were hence considered to represent the whole automobile market in China.
Citation formats
Leading luxury car brands based on brand competitiveness index China 2014
This statistic depicts the leading luxury car brands in China based on brand competitiveness index in 2014. During the survey, BMW ranked first with an index score of **** points.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Ipsos. (May 4, 2015). Leading luxury car brands in China in 2014, based on brand competitiveness index [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/461784/china-leading-luxury-car-brands-by-brand-competitiveness-index/
Ipsos. "Leading luxury car brands in China in 2014, based on brand competitiveness index." Chart. May 4, 2015. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/461784/china-leading-luxury-car-brands-by-brand-competitiveness-index/
Ipsos. (2015). Leading luxury car brands in China in 2014, based on brand competitiveness index. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/461784/china-leading-luxury-car-brands-by-brand-competitiveness-index/
Ipsos. "Leading Luxury Car Brands in China in 2014, Based on Brand Competitiveness Index." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 May 2015, /statistics/461784/china-leading-luxury-car-brands-by-brand-competitiveness-index/
Ipsos, Leading luxury car brands in China in 2014, based on brand competitiveness index ÌÇÐÄÆƽâ°æ, /statistics/461784/china-leading-luxury-car-brands-by-brand-competitiveness-index/ (last visited July 29, 2026)
Leading luxury car brands in China in 2014, based on brand competitiveness index [Graph], Ipsos, May 4, 2015. [Online]. Available: /statistics/461784/china-leading-luxury-car-brands-by-brand-competitiveness-index/
