The American Customer Satisfaction Index (ACSI®) scores on a 0-100 scale at the national level with 100 being the highest and best possible score. The ACSI® is an economic indicator based on modeling of customer evaluations of the quality of goods and services purchased in the United States and produced by both domestic and foreign firms with substantial U.S. market shares.
Mass-market nameplates include brands such as Toyota, Subaru, Honda, Mazda, Buick, Chevrolet, GMC, Hyundai, Ford, Kia, Nissa, Dodge, Volkswagen, Jeep, Ram, Chrysler, and others.
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Customer satisfaction of U.S. mass-market car nameplates by benchmark 2024-2025
In 2025, most U.S. customers surveyed were satisfied with the driving performance of cars from mass-market nameplates. This benchmark had an ACSI® score of ** in 2025, which remained stable compared to 2024.Â
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´¡°ä³§±õ®. (August 19, 2025). American Customer Satisfaction Index scores for mass-market car nameplate benchmarks in the United States from 2024 to 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1417459/us-mass-market-car-brand-customer-experience-benchmarks/
´¡°ä³§±õ®. "American Customer Satisfaction Index scores for mass-market car nameplate benchmarks in the United States from 2024 to 2025." Chart. August 19, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1417459/us-mass-market-car-brand-customer-experience-benchmarks/
´¡°ä³§±õ®. (2025). American Customer Satisfaction Index scores for mass-market car nameplate benchmarks in the United States from 2024 to 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1417459/us-mass-market-car-brand-customer-experience-benchmarks/
´¡°ä³§±õ®. "American Customer Satisfaction Index Scores for Mass-market Car Nameplate Benchmarks in The United States from 2024 to 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Aug 2025, /statistics/1417459/us-mass-market-car-brand-customer-experience-benchmarks/
´¡°ä³§±õ®, American Customer Satisfaction Index scores for mass-market car nameplate benchmarks in the United States from 2024 to 2025 ÌÇÐÄÆƽâ°æ, /statistics/1417459/us-mass-market-car-brand-customer-experience-benchmarks/ (last visited July 26, 2026)
American Customer Satisfaction Index scores for mass-market car nameplate benchmarks in the United States from 2024 to 2025 [Graph], ´¡°ä³§±õ®, August 19, 2025. [Online]. Available: /statistics/1417459/us-mass-market-car-brand-customer-experience-benchmarks/
