Petroc Taylor
Research expert covering global developments in the use of data
Get in touch with us now| Characteristic | Share of respondents, who thought of the brand as likeable |
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Source
Source
Release date
November 2016
More information
Region
Germany
Survey time period
2016
Age group
14 years and older
Special properties
German-speaking population
Method of interview
Face-to-face interview
Supplementary notes
Information on base:
German-speaking population ages 14 and older in private households, at main residence in the Federal Republic of Germany.
Information on random sample:
2016: 7,026 respondents, projected base of 69.24 million persons
This question was phrased by the source as follows: "Just as one can like some people more than others, one can think of a brand as likeable or unlikeable. Would you please tell me which of these brands you think of as likeable?"
(Original German question: "Genauso, wie man Menschen sympathisch oder unsympathisch finden kann, kann man auch von Marken sagen, diese Marke ist mir sympathisch oder unsympathisch. Bitte sagen Sie mir einmal, welche von diesen Marken Ihnen sympathisch sind.")
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