| Characteristic | Eyewear | Beauty & Personal Care | Toys & Hobby | DIY & Hardware Store | OTC Pharmaceuticals | Media | Fashion | Furniture | Beverages | Food | Household Essentials | Electronics |
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eCommerce, short for electronic commerce, refers to the sale of physical goods via a digital channel to a private end consumer (B2C). This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets) through a website or mobile application. The eCommerce market includes businesses that operate solely online, as well as those that have a physical presence but also sell products or services online. eCommerce encompasses a wide range of industries, from retail and consumer goods to travel and hospitality, and is a rapidly growing segment of the global economy.
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