| Characteristic | 1-2 purchases | 3-4 purchases | 5-9 purchases | 10-19 purchases | 20 purchases and more | No purchases | Prefer not to say |
|---|---|---|---|---|---|---|---|
| - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - |
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Source
Source
Release date
November 2016
More information
Region
Germany
Survey time period
2013 to 2016
Age group
14 years and older
Special properties
German-speaking online customers over the previous 12 months
Method of interview
Face-to-face interview
Supplementary notes
Information on the basic population:
This survey is based on the German population aged 14 to 69 years, in private households at the place of main residence.
Information on random sample:
2013: 8,702 respondents, projected base of 70.33 million persons
2014: 8,156 respondents, projected base of 70.52 million persons
2015: 7,009 respondents, projected base of 69.24 million persons
2016: 7,026 respondents, projected base of 69.56 million persons
Information on the target group "German-speaking online buyers":
2013: projected base of 43.95 million persons
2014: projected base of 44.16 million persons
2015: projected base of 45.33 million persons
2016: projected base of 47.01 million persons
The source phrased the survey question as follows: "According to your own estimate, how often did you purchase products on the internet during the last 12 months? Would you say..." (Original German question: "Was würden Sie sagen, wie häufig haben Sie innerhalb der letzten 12 Monate im Internet etwas gekauft? Würden Sie sagen...")
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