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Atresmedia’s Antena 3 ranked as the most watched television station in Spain, holding ** percent of the total audience share in 2023.Telecinco, owned by Mediaset, came in second, taking up **** percent of the total audience share. Ranked by net income, the leading Spanish television companies were Mediaset and Atresmedia, with approximately *** million euros and ** million euros respectively in 2020.
The average person in Spain watched *** minutes of television a day, according to the latest survey in 2022. This figure has however gradually dwindled, since the peak of daily television hours was registered in 2003 at minutes per person on average. The Spanish television audience saw a downward trend over the past 20 years, presumably due to the introduction of the new media devices such as smartphones, as well as other viewing options.
The television audience may be turning their heads to other type of media, but the advertising expenditure on this medium remained quite stable in Spain, registering approximately *** billion euros in 2022.
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