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Marca was the newspaper with the highest number of readers in Spain as of the end of 2024, with ** print and digital readers.

Transitioning to a digital era

The latest surveys suggested that Spaniards in all age groups were more likely to read the news on an electronic device rather than in traditional print newspaper format. These studies also revealed that traditional papers appeared to be most popular among individuals aged 65 and over, with a share of ** percent readership in 2018.

Modern newspaper advertising trends target the digital market

As readership shifts away from the printed word towards digital devices, so does one of the main sources of income for newspapers: advertising expenditure and its revenue. Although general advertising expenditure is projected to dwindle in the upcoming years, revenues generated by it are forecast to increase in the digital newspaper format. This is not the case for printed newspapers, whose advertising revenues saw an ongoing decline throughout the last years and is only expected to gradually decrease more in the future.