including digital magazines; among male mobile device (smartphone and tablet) users; gender and age were sampled to reflect the Japanese smartphone internet user population as closely as possible*
Method of interview
Online panel
Supplementary notes
*Since the collection rate differs by age group and deviations from the population are observed, the analysis was conducted after adjusting for specific weights.
Sample size of age groups: 10 to 19 years n=149 20 to 29 years n=609 30 to 39 years n=1,029 40 to 49 years n=1,506 50 to 59 years n=806 60 years and older n=636
Citation formats
Share of male mobile users who read e-books in Japan 2025, by age and monetization
A survey conducted in Japan in May 2025 showed that more than ** percent of male mobile device users in their thirties read paid e-books. While the share was almost equally high among those in their twenties and forties, it was lower among other age cohorts.
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Impress. (July 24, 2025). Share of male mobile device users who read e-books in Japan as of May 2025, by age group and monetization [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1212569/japan-share-male-mobile-device-users-who-read-e-books-by-age-and-monetization/
Impress. "Share of male mobile device users who read e-books in Japan as of May 2025, by age group and monetization." Chart. July 24, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1212569/japan-share-male-mobile-device-users-who-read-e-books-by-age-and-monetization/
Impress. (2025). Share of male mobile device users who read e-books in Japan as of May 2025, by age group and monetization. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1212569/japan-share-male-mobile-device-users-who-read-e-books-by-age-and-monetization/
Impress. "Share of Male Mobile Device Users Who Read E-books in Japan as of May 2025, by Age Group and Monetization." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 Jul 2025, /statistics/1212569/japan-share-male-mobile-device-users-who-read-e-books-by-age-and-monetization/
Impress, Share of male mobile device users who read e-books in Japan as of May 2025, by age group and monetization ÌÇÐÄÆƽâ°æ, /statistics/1212569/japan-share-male-mobile-device-users-who-read-e-books-by-age-and-monetization/ (last visited July 26, 2026)
Share of male mobile device users who read e-books in Japan as of May 2025, by age group and monetization [Graph], Impress, July 24, 2025. [Online]. Available: /statistics/1212569/japan-share-male-mobile-device-users-who-read-e-books-by-age-and-monetization/
