Information on the population:
German-speaking population aged 14 years and older in private households at main place of residence in the Federal Republic of Germany.
Information on total sample:
2019: 23,318 respondents, representing 70.60 million people
2020: 23,191 respondents, representing 70.64 million people
2021: 22,563 respondents, representing 70.54 million people
2022: 23,015 respondents, representing 70.6 million people
2023: 23,524 respondents, representing 70.08 million people
Further information on methodology available .
Citation formats
E-book buyers in the last 12 months in Germany 2019-2023
In 2023, roughly **** million members of the German-speaking population aged 14 and older had bought at least one e-book in the last 12 months. This statistic shows the results of a survey in Germany on the number of people who have purchased e-books in the last 12 months from 2019 to 2023.
The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.
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IfD Allensbach. (June 18, 2023). Number of people in Germany who bought at least one e-book in the last 12 months from 2019 to 2023 (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/778285/e-book-purchase-last-12-months-germany/
IfD Allensbach. "Number of people in Germany who bought at least one e-book in the last 12 months from 2019 to 2023 (in millions)." Chart. June 18, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/778285/e-book-purchase-last-12-months-germany/
IfD Allensbach. (2023). Number of people in Germany who bought at least one e-book in the last 12 months from 2019 to 2023 (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/778285/e-book-purchase-last-12-months-germany/
IfD Allensbach. "Number of People in Germany Who Bought at Least One E-book in The Last 12 Months from 2019 to 2023 (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Jun 2023, /statistics/778285/e-book-purchase-last-12-months-germany/
IfD Allensbach, Number of people in Germany who bought at least one e-book in the last 12 months from 2019 to 2023 (in millions) ÌÇÐÄÆƽâ°æ, /statistics/778285/e-book-purchase-last-12-months-germany/ (last visited July 23, 2026)
Number of people in Germany who bought at least one e-book in the last 12 months from 2019 to 2023 (in millions) [Graph], IfD Allensbach, June 18, 2023. [Online]. Available: /statistics/778285/e-book-purchase-last-12-months-germany/
