| Characteristic | Share of respondents |
|---|---|
| Wanted better performance | 32% |
| An existing product had broken | 28% |
| Wanted specific new features | 26% |
| Existing product was not working well | 23% |
| Wanted a more up to date version | 23% |
| Wanted better looking version | 18% |
| Wanted smaller/lighter product | 11% |
| New product allowed for new gadgets | 10% |
| Needed additional product | 9% |
| Bought as a gift | 9% |
| Bought for work | 7% |
| Simply as a treat | 7% |
| Saw someone else owning it | 6% |
| Triggered by major event in personal life | 6% |
| Was prompted by email received | 5% |
| None of the above | 5% |
| Wanted product enjoyable with family | 4% |
| Going on holiday | 3% |
| Saw a celebrity owning it | 3% |
| Other | 3% |
| Was prompted by advert online | 2% |
| Due to moving home | 0% |
| Don't know | 0% |
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Source
Sources
Release date
July 2014
More information
Region
Italy
Survey time period
April 14 to 28, 2014
Number of respondents
350 respondents
Age group
18-64 years
Special properties
all adults who had purchased mentioned device in the last three months
Method of interview
Online panel
Supplementary notes
* This question was phrased by the source as follows: "When you or other members of your household purchased these products or devices, what were the reasons for purchase?"
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