According to a 2024 survey conducted by among Indonesian consumers, ** percent of respondents stated that storage capacity was the most important factor they considered when purchasing a smartphone. The second most important criteria for Indonesian consumers when choosing a smartphone to buy is its battery life.
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Rakuten Insight. (March 27, 2025). Leading considerations in purchasing smartphone devices among consumers in Indonesia as of October 2024 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 31, 2026, from /statistics/1423438/indonesia-reasons-to-purchase-mobile-phones/
Rakuten Insight. "Leading considerations in purchasing smartphone devices among consumers in Indonesia as of October 2024." Chart. March 27, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 31, 2026. /statistics/1423438/indonesia-reasons-to-purchase-mobile-phones/
Rakuten Insight. (2025). Leading considerations in purchasing smartphone devices among consumers in Indonesia as of October 2024. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 31, 2026. /statistics/1423438/indonesia-reasons-to-purchase-mobile-phones/
Rakuten Insight. "Leading Considerations in Purchasing Smartphone Devices among Consumers in Indonesia as of October 2024." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 27 Mar 2025, /statistics/1423438/indonesia-reasons-to-purchase-mobile-phones/
Rakuten Insight, Leading considerations in purchasing smartphone devices among consumers in Indonesia as of October 2024 ÌÇÐÄÆÆ½â°æ, /statistics/1423438/indonesia-reasons-to-purchase-mobile-phones/ (last visited July 31, 2026)
Leading considerations in purchasing smartphone devices among consumers in Indonesia as of October 2024 [Graph], Rakuten Insight, March 27, 2025. [Online]. Available: /statistics/1423438/indonesia-reasons-to-purchase-mobile-phones/