The car sales in Italy of the Milanese company Alfa Romeo increased from * units sold in 2014 to * cars sold in 2018, although it experienced a considerable decrease as of 2019. Its sales figures dropped further to just over * units in 2020. Alfa Romeo is one of the brands belonging to the Fiat Group and recently started selling its new car model, Alfa Romeo Stelvio.
Market share
If we observe the market share of the sports brand, we can follow the development of Alfa Romeo's market share in Italy. In the period from 2013 to 2018, the market share of Alfa Romeo decreased from **** percent to **** percent. The same trend can be noticed regarding the market share of Fiat vehicles, which dropped from **** percent in 2017 to **** percent in 2018.
Industry overview
Looking at the car market in Italy, the number of new passenger cars registered in Italy from 2013 to 2019 increased from *** million to *** million. In Europe, the number of new passenger cars surpassed **** million units in 2019, with Germany welcoming over *** million new passenger cars on its roads.
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UNRAE. (January 4, 2021). Number of Alfa Romeo cars sold in Italy from 2012 to 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/416627/alfa-romeo-car-sales-in-italy/
UNRAE. "Number of Alfa Romeo cars sold in Italy from 2012 to 2020." Chart. January 4, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/416627/alfa-romeo-car-sales-in-italy/
UNRAE. (2021). Number of Alfa Romeo cars sold in Italy from 2012 to 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/416627/alfa-romeo-car-sales-in-italy/
UNRAE. "Number of Alfa Romeo Cars Sold in Italy from 2012 to 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Jan 2021, /statistics/416627/alfa-romeo-car-sales-in-italy/
UNRAE, Number of Alfa Romeo cars sold in Italy from 2012 to 2020 ÌÇÐÄÆƽâ°æ, /statistics/416627/alfa-romeo-car-sales-in-italy/ (last visited July 31, 2026)
Number of Alfa Romeo cars sold in Italy from 2012 to 2020 [Graph], UNRAE, January 4, 2021. [Online]. Available: /statistics/416627/alfa-romeo-car-sales-in-italy/
