| Characteristic | Very easy | Easy | Neither easy nor difficult | Difficult | Very difficult |
|---|---|---|---|---|---|
| The application and due diligence process | 4% | 43% | 30% | 17% | 4% |
| Developing the crowdfunding pitch | 9% | 23% | 41% | 23% | 5% |
| Developing marketing or social media strategy | 9% | 22% | 39% | 22% | 9% |
| Communicating with prospective investors | 13% | 57% | 9% | 9% | 13% |
| Deciding how much equity to offer | 17% | 30% | 22% | 26% | 4% |
| Managing investor relations | 23% | 50% | 9% | 14% | 5% |
| Finding the right crowdfunding platform | 30% | 43% | 17% | 4% | 4% |
| Working with crowdfunding platform | 45% | 32% | 9% | 5% | 9% |
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November 2014
United Kingdom
March to September 2014
primary industry figures as well as extensive surveys of businesses and consumers
Shares might not add up to 100 percent due to rounding.
The source defines equity-based crowdfunding as "the sale of a stake in a business to a number of investors in return for their investment".
The source adds the following information: "Four stages of research activity were carried out from March to September 2014. (1) Stage one involved collecting primary transactional data directly from alternative finance platforms. (2) Stage two consisted of designing and distributing model-specific questionnaires to survey funders and fundraisers of alternative finance. In total 15,658 users were surveyed. (3) Stage three conducted in association with ACCA and PwC included two external national surveys to understand the level of awareness among consumers of alternative finance. 2,007 consumers and 506 SMEs were surveyed. (4) Stage four was the industry-wide tracking survey among UK crowdfunding associations and P2P associations to gather industrial figures for year 2014. Transactional data was collected for quarters one to three of 2014."
