| Characteristic | Share of respondents |
|---|---|
| Promoting the campaign | 90% |
| Giving feedback or advice to those running the campaign | 29% |
| Offering to help or volunteer directly | 27% |
| Making introductions and connections | 27% |
| Helping the fundraisers by letting them use owned space | 7% |
| Giving goods to the campaign | 5% |
The chart is not accessible to screen readers. Please switch to the table view to access the data.
November 2014
United Kingdom
March to September 2014
funders*
The source adds the following information: "Individuals donate small amounts to meet the larger funding aim of a specific charitable project while receiving no financial or material return in exchange".
* The source clarifies the methodology as follows: "Four stages of research activity were carried out from March to September 2014. (1) Stage one involved collecting primary transactional data directly from alternative finance platforms. (2) Stage two consisted of designing and distributing model-specific questionnaires to survey funders and fundraisers of alternative finance. In total 15,658 users were surveyed. (3) Stage three conducted in association with ACCA and PwC included two external national surveys to understand the level of awareness among consumers of alternative finance. 2,007 consumers and 506 SMEs were surveyed. (4) Stage four was the industry-wide tracking survey among UK crowdfunding associations and P2P associations to gather industrial figures for year 2014. Transactional data was collected for quarters one to three of 2014."
