| Characteristic | Share of respondents |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
The chart is not accessible to screen readers. Please switch to the table view to access the data.
Download
Source
Sources
Release date
July 2014
More information
Region
United Kingdom
Survey time period
2014
Number of respondents
3,221**
Special properties
smartphone and tablet users; mobile shoppers.
Method of interview
Online survey
Supplementary notes
* The original question was phrased by the source as follows: "Have you encountered any of the following types/categories of advertisements on your device(s) in the past 30?"
** Smartphone: n = 1,901, tablet: n = 1,320
All respondents had used their device to make a purchase decision in at least one of the three key industries (retail, insurance and telecom) in the past 30 days.
Citation formats
