Gin market in the U.S. - Statistics & Facts
Gin, like many other segments of the alcoholic beverages industry, is in a period of uncertainty. While gin had received a boost in popularity a few years ago as consumers rediscovered cocktails, consumption in the United States has declined more recently. Some of this may be due to general headwinds in the industry from rising costs and a generational shift in alcohol consumption among consumers coming of drinking age. On the other hand, the broader spirits category appears robust so consumers may simply be exploring the current darlings in the industry like tequila and read-to-drink beverages.
