| Characteristic | Retail | Insurance | Telecom |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
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Source
Sources
Release date
July 2014
More information
Region
United Kingdom
Survey time period
2014
Number of respondents
2,949*
Special properties
smartphone and tablet users; mobile shoppers***
Method of interview
Online survey
Supplementary notes
* Insurance: n=730, telecom: n=671, retail: n=1,548
** The question was phrased by the source as follows: "On this last time you accessed information about [category] on your [device], what were you looking to ultimately accomplish?"
*** All respondents had used their device to make a purchase decision in at least one of the three key industries (retail, insurance and telecom) in the past 30 days.
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