| Characteristic | Share of respondents |
|---|---|
| Cultural and historic attractions | 42% |
| Cities | 39% |
| Arts | 36% |
| Countryside and landscape | 36% |
| History | 33% |
| Language | 30% |
| People | 30% |
| A reputation for being safe and secure | 26% |
| Economy and business environment | 22% |
| Education system and institutions | 22% |
| Technology and infrastructure | 21% |
| Social and political institutions | 20% |
| Science, research and ability to innovate | 17% |
| Weather | 17% |
| Brands, products and services | 16% |
| Sporting teams, events and achievements | 14% |
| The current and past actions of its government | 10% |
| None of these | 6% |
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Source
Sources
Release date
July 2014
More information
Region
United Kingdom
Survey time period
December 18, 2013 to January 17, 2014
Number of respondents
5,029*
Age group
18–34 year
Special properties
Weighted to relevant national populations
Supplementary notes
* Brazil (n=1,003), China (n=1,007), Germany (n=1,003), India (n=1,006), US (n=1,010).
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