| Characteristic | Share of respondents |
|---|---|
| Cultural and historic attractions | 61% |
| Countryside and landscape | 60% |
| People | 59% |
| Cities | 52% |
| Arts | 52% |
| A reputation for being safe and secure | 50% |
| Weather | 47% |
| History | 46% |
| Language | 39% |
| Technology and infrastructure | 37% |
| Social and political institutions | 34% |
| Economy and business environment | 33% |
| Education system and institutions | 32% |
| Science, research and ability to innovate | 30% |
| Brands, products and services | 27% |
| Current and past actions of its government | 20% |
| Sporting teams, events and achievements | 18% |
| None of these | 3% |
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Sources
Release date
July 2014
Region
Worldwide
Survey time period
December 18, 2013 to January 17, 2014
Number of respondents
6,051*
Age group
18–34 year
Special properties
Weighted to relevant national populations
Supplementary notes
* Brazil (n=1,003), China (n=1,007), Germany (n=1,003), India (n=1,006), US (n=1,010), GB (n=1,022).
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