Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the .
The timeline presents data on MillerCoors advertising spending on Miller Lite in the United States from 2012 to 2016. The joint venture invested *** million U.S. dollars in measured media advertising of the light beer brand in the United States in 2016.
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Advertising Age, & Adweek. (July 17, 2017). MillerCoors advertising spending on Miller Lite in the United States from 2012 to 2016 (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/317426/miller-lite-ad-spend-usa/
Advertising Age, und Adweek. "MillerCoors advertising spending on Miller Lite in the United States from 2012 to 2016 (in million U.S. dollars)." Chart. July 17, 2017. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/317426/miller-lite-ad-spend-usa/
Advertising Age, Adweek. (2017). MillerCoors advertising spending on Miller Lite in the United States from 2012 to 2016 (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/317426/miller-lite-ad-spend-usa/
Advertising Age, and Adweek. "Millercoors Advertising Spending on Miller Lite in The United States from 2012 to 2016 (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Jul 2017, /statistics/317426/miller-lite-ad-spend-usa/
Advertising Age & Adweek, MillerCoors advertising spending on Miller Lite in the United States from 2012 to 2016 (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/317426/miller-lite-ad-spend-usa/ (last visited July 24, 2026)
MillerCoors advertising spending on Miller Lite in the United States from 2012 to 2016 (in million U.S. dollars) [Graph], Advertising Age, & Adweek, July 17, 2017. [Online]. Available: /statistics/317426/miller-lite-ad-spend-usa/
