According to a survey on fashion e-commerce conducted in South Korea in May 2024, fashion platform ABLY recorded the highest average number of shopping instances at around **** times per year. ZigZag's MZ gen shoppers had a similarly high number of average purchases at ** per annum.
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Opensurvey. (June 13, 2024). Yearly average frequency of shopping on fashion platforms among Millennials and Gen Z in South Korea as of May 2024, by shopping platform [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 31, 2026, from /statistics/1447752/south-korea-fashion-platform-shopping-average-frequency-among-mz-gen/
Opensurvey. "Yearly average frequency of shopping on fashion platforms among Millennials and Gen Z in South Korea as of May 2024, by shopping platform." Chart. June 13, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 31, 2026. /statistics/1447752/south-korea-fashion-platform-shopping-average-frequency-among-mz-gen/
Opensurvey. (2024). Yearly average frequency of shopping on fashion platforms among Millennials and Gen Z in South Korea as of May 2024, by shopping platform. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 31, 2026. /statistics/1447752/south-korea-fashion-platform-shopping-average-frequency-among-mz-gen/
Opensurvey. "Yearly Average Frequency of Shopping on Fashion Platforms among Millennials and Gen Z in South Korea as of May 2024, by Shopping Platform." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 13 Jun 2024, /statistics/1447752/south-korea-fashion-platform-shopping-average-frequency-among-mz-gen/
Opensurvey, Yearly average frequency of shopping on fashion platforms among Millennials and Gen Z in South Korea as of May 2024, by shopping platform ÌÇÐÄÆÆ½â°æ, /statistics/1447752/south-korea-fashion-platform-shopping-average-frequency-among-mz-gen/ (last visited July 31, 2026)
Yearly average frequency of shopping on fashion platforms among Millennials and Gen Z in South Korea as of May 2024, by shopping platform [Graph], Opensurvey, June 13, 2024. [Online]. Available: /statistics/1447752/south-korea-fashion-platform-shopping-average-frequency-among-mz-gen/