South Korea: monthly household expenditure on clothing and footwear by category 2024| ��ƽ��

Average monthly expenditure on clothing and footwear per household in South Korea in 2024, by category (in 1,000 South Korean won)

Characteristic	Monthly expenditure in thousand South Korean won
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Release date

February 2025

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Region

South Korea

Survey time period

2024

Supplementary notes

1,000 South Korean won equals 0.69 U.S. dollars or 0.65 euros as of March 2025.
Figures have been rounded.

Citation formats

In 2024, South Korean households spent an average of over 100,000 South Korean won on fabric and outer clothing a month, a decrease compared to previous years. Total average monthly household expenditure on all items categorized under clothing and footwear, including related services, came to approximately 141,300.

The growth of the fashion market

Clothing retail sales in South Korea have exhibited clear growth since 2020, and were reached a peak in 2023 at around **** trillion won. Despite a temporary setback in 2020 in part due to the onset of the COVID-19 pandemic, the fashion market rebounded strongly. As experts exptected a slow down in the total retail market, the fashion market might suffer as well.

South Korea’s online shopping habits

In recent years, online sales of fashion and accessories in South Korea have shown consistent growth, with transaction values nearing **** trillion won. Musinsa stands out as one of the leading online fashion platforms in the country, followed by ZigZag. A survey found that South Koreans tend to shop through online shopping malls once a month, signaling some preference for digital channels for fashion-related purchases.