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How important are search engines as sources of information to you?*

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Source

Release date

April 2016

Region

United Kingdom

Survey time period

2013 to 2015**

Number of respondents

1,458**

Age group

16 years and older

Special properties

adults who go online at home or elsewhere who use each source.

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

* The original survey question was: "Please use this card to say how important each of the following sources of information are to you..."
** n (2013) = 1,032; n (2014) = 1,609; n (2014) = 1,458.
*** Most recent survey was carried out from September to October 2015.

Citation formats

Importance of search engines as sources of information in the UK 2013-2015

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 21, 2016
This statistic illustrates the findings of a survey on the importance of search engines as sources of information to internet users in the United Kingdom (UK) between 2013 and 2015. In 2013, it was found that ** percent of respondents reported search engines were a "very important" source of information. In 2015, the share of people stating this had dropped by **** percent. During the same time period, the share of internet users that thought of internet search engines as a fairly important information source grew by percent.
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