This statistic presents the most popular reasons to use over-the-top smartphone messaging services instead of SMS according to mobile phone users in Brazil. During a *** survey it was found that ** percent of respondents cited lower costs as one of the main reasons they were using OTT messaging services.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
eMarketer. (March 7, 2014). Most popular reasons to use over-the-top smartphone messaging services according to users in Brazil as of May 2013 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/307037/brazil-ott-over-the-top-mobile-messaging-reasons/
eMarketer. "Most popular reasons to use over-the-top smartphone messaging services according to users in Brazil as of May 2013." Chart. March 7, 2014. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/307037/brazil-ott-over-the-top-mobile-messaging-reasons/
eMarketer. (2014). Most popular reasons to use over-the-top smartphone messaging services according to users in Brazil as of May 2013. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/307037/brazil-ott-over-the-top-mobile-messaging-reasons/
eMarketer. "Most Popular Reasons to Use Over-the-top Smartphone Messaging Services According to Users in Brazil as of May 2013." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Mar 2014, /statistics/307037/brazil-ott-over-the-top-mobile-messaging-reasons/
eMarketer, Most popular reasons to use over-the-top smartphone messaging services according to users in Brazil as of May 2013 ÌÇÐÄÆƽâ°æ, /statistics/307037/brazil-ott-over-the-top-mobile-messaging-reasons/ (last visited July 28, 2026)
Most popular reasons to use over-the-top smartphone messaging services according to users in Brazil as of May 2013 [Graph], eMarketer, March 7, 2014. [Online]. Available: /statistics/307037/brazil-ott-over-the-top-mobile-messaging-reasons/
