Based on the number of consumers, the leading brand of savory biscuits, crispbread, crackers & rice cakes in the United Kingdom was Tesco with ** consumers in 2024. The brand Aldi was ranked in second place with around ** consumers, followed by Sainsbury's.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
Kantar. (June 1, 2025). Supermarket brands of savory biscuits, crispbread, crackers & rice cakes in the United Kingdom in 2024, by number of consumers (in millions) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 04, 2026, from /statistics/306017/supermarket-brands-of-savoury-biscuits-crispbread-crackers-and-rice-cakes-uk/
Kantar. "Supermarket brands of savory biscuits, crispbread, crackers & rice cakes in the United Kingdom in 2024, by number of consumers (in millions)." Chart. June 1, 2025. ÌÇÐÄÆÆ½â°æ. Accessed August 04, 2026. /statistics/306017/supermarket-brands-of-savoury-biscuits-crispbread-crackers-and-rice-cakes-uk/
Kantar. (2025). Supermarket brands of savory biscuits, crispbread, crackers & rice cakes in the United Kingdom in 2024, by number of consumers (in millions). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 04, 2026. /statistics/306017/supermarket-brands-of-savoury-biscuits-crispbread-crackers-and-rice-cakes-uk/
Kantar. "Supermarket Brands of Savory Biscuits, Crispbread, Crackers & Rice Cakes in The United Kingdom in 2024, by Number of Consumers (in Millions)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 1 Jun 2025, /statistics/306017/supermarket-brands-of-savoury-biscuits-crispbread-crackers-and-rice-cakes-uk/
Kantar, Supermarket brands of savory biscuits, crispbread, crackers & rice cakes in the United Kingdom in 2024, by number of consumers (in millions) ÌÇÐÄÆÆ½â°æ, /statistics/306017/supermarket-brands-of-savoury-biscuits-crispbread-crackers-and-rice-cakes-uk/ (last visited August 04, 2026)
Supermarket brands of savory biscuits, crispbread, crackers & rice cakes in the United Kingdom in 2024, by number of consumers (in millions) [Graph], Kantar, June 1, 2025. [Online]. Available: /statistics/306017/supermarket-brands-of-savoury-biscuits-crispbread-crackers-and-rice-cakes-uk/