Based on the number of consumers, the leading brand of savory biscuits, crispbread, crackers & rice cake brands of Jacobs in the United Kingdom was Any Jacob's with *** consumers in 2024. The brand Jacob's Cream Crackers was ranked in second place with around ** consumers, followed by Jacob's Cheddars.
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Kantar. (June 1, 2025). Savory biscuits, crispbread, crackers & rice cake brands of Jacobs in the United Kingdom in 2024, by number of consumers (in 1,000s) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/302790/leading-jacobs-dry-savoury-snacks-in-the-uk/
Kantar. "Savory biscuits, crispbread, crackers & rice cake brands of Jacobs in the United Kingdom in 2024, by number of consumers (in 1,000s)." Chart. June 1, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/302790/leading-jacobs-dry-savoury-snacks-in-the-uk/
Kantar. (2025). Savory biscuits, crispbread, crackers & rice cake brands of Jacobs in the United Kingdom in 2024, by number of consumers (in 1,000s). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/302790/leading-jacobs-dry-savoury-snacks-in-the-uk/
Kantar. "Savory Biscuits, Crispbread, Crackers & Rice Cake Brands of Jacobs in The United Kingdom in 2024, by Number of Consumers (in 1,000s)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Jun 2025, /statistics/302790/leading-jacobs-dry-savoury-snacks-in-the-uk/
Kantar, Savory biscuits, crispbread, crackers & rice cake brands of Jacobs in the United Kingdom in 2024, by number of consumers (in 1,000s) ÌÇÐÄÆƽâ°æ, /statistics/302790/leading-jacobs-dry-savoury-snacks-in-the-uk/ (last visited July 21, 2026)
Savory biscuits, crispbread, crackers & rice cake brands of Jacobs in the United Kingdom in 2024, by number of consumers (in 1,000s) [Graph], Kantar, June 1, 2025. [Online]. Available: /statistics/302790/leading-jacobs-dry-savoury-snacks-in-the-uk/
