Based on the number of consumers, the leading brand of sweet biscuits (excluding breakfast biscuits) in the United Kingdom was Mcvities Chocolate Digestives with ** consumers in 2023. The brand Tesco was ranked in second place with around ** consumers, followed by Mcvities Jaffa Cakes.
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Kantar. (June 1, 2025). Leading brands of sweet biscuits (excluding breakfast biscuits) in the United Kingdom in 2023, by number of consumers (in 1,000s) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/302794/leading-sweet-biscuits-brands-in-the-uk/
Kantar. "Leading brands of sweet biscuits (excluding breakfast biscuits) in the United Kingdom in 2023, by number of consumers (in 1,000s)." Chart. June 1, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/302794/leading-sweet-biscuits-brands-in-the-uk/
Kantar. (2025). Leading brands of sweet biscuits (excluding breakfast biscuits) in the United Kingdom in 2023, by number of consumers (in 1,000s). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/302794/leading-sweet-biscuits-brands-in-the-uk/
Kantar. "Leading Brands of Sweet Biscuits (excluding Breakfast Biscuits) in The United Kingdom in 2023, by Number of Consumers (in 1,000s)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Jun 2025, /statistics/302794/leading-sweet-biscuits-brands-in-the-uk/
Kantar, Leading brands of sweet biscuits (excluding breakfast biscuits) in the United Kingdom in 2023, by number of consumers (in 1,000s) ÌÇÐÄÆƽâ°æ, /statistics/302794/leading-sweet-biscuits-brands-in-the-uk/ (last visited July 24, 2026)
Leading brands of sweet biscuits (excluding breakfast biscuits) in the United Kingdom in 2023, by number of consumers (in 1,000s) [Graph], Kantar, June 1, 2025. [Online]. Available: /statistics/302794/leading-sweet-biscuits-brands-in-the-uk/
